Skip to main content

Your business can't ignore mobile devices.

It seems like everyone is focusing their attention on their mobile devices.  For better or worse according to pewresearch.org,  roughly three-quarters of Americans or 77% now own a smartphone.  77% is too big of a percentage to ignore. The truth is that Americans are using their cell phones more and more over their desktops to look at websites and do their shopping.  If your business wants to stay competitive, you can’t ignore the mobile revolution anymore.
Is your website designed for mobile?
If your website is not adaptable for mobile, now is the time to make that change. The first thing to realize when adjusting your site for the mobile platform is to understand that tablets and smartphones have limitations.
The 1st limitation
Mobile screen size is the first limitation that you will need to adapt your website. Mobile screens are a lot smaller. This means that the real estate you have to display your message and promote your products needs to adjust the screen size changes. Prioritize your website, so your most important content is at the top, and you need to delete unimportant information. Keep it simple.
The  2nd limitation
The second limitation that mobile devices have is the speed they can download content.  Cell phones performance capabilities are especially important to consider when choosing picture sizes. Photo size and type can significantly affect how your images load and look on a mobile device. Remember that not everyone has the fastest phone or the unlimited cell phone data plan. Remember that the more efficient you can make your website load the better experience you create for your customers.
The 3rd limitation
The third limitation for mobile devices is that your customers will not be using a mouse.  Make your links, buttons and other menus easily accessible and finger friendly.  

Hire a professional if you don’t know what you are doing
These changes are not for the technologically challenged. Making these changes to your website is essential and can’t be ignored. It is necessary to get this right as more and more people are using smartphones and tablets for visiting sites. A professional website design company can make sure your site is functional for all platforms and accessible to more people by meeting ADA websites standards.  Do this today; your business can't ignore mobile devices anymore.

Comments

Popular posts from this blog

Five Reasons Your Small Business Should Outsource Your SEO and Online Marketing

Your company deserves its best chance to thrive online. Whether you’re considering outsourcing your online marketing or taking the DIY route, the goal is always the same: seeing company growth from improving your online reach and search engine ranking. Here are five reasons why outsourcing could be the right step to promote your business's growth: Saving money. This might sound crazy at first, but doing your SEO and online marketing in-house means either hiring an SEO specialist to work on-site or taking it all on personally. An on-location specialist can run you thousands of dollars each month; outsourcing is typically a fraction of that. “Well, then, I’ll do it myself! That’s free, right?” That can be true, but that all depends on how much an hour of your work is worth. When you run your own business, your time is money, and an hour spent on one task is an hour lost towards another. It’s more efficient. Unless you have the time, resources and SEO experience to do it personally, yo…

Five Reasons to Invest in Local SEO in 2017

You’ve heard of SEO, you may have even tried your hand at it. You can see that it works for other businesses, but is it the right investment for you? Search Engine Optimization is used by millions of businesses worldwide, from major retailers like Walmart, Coca Cola, and Amazon to small local businesses and mom & pop shops. Large or small these organizations have realized that in order to compete in today’s digital age they need to invest in SEO. With billions of searches performed every day and ranking for the keywords relative to your business can lead to exponential growth. If you’re still on the fence about SEO here are 5 reasons you should be investing now: Search is Growing As the rise of smartphones and mobile technology has increased convenient access to  the internet from anywhere. This has allowed people to search for products, goods, and services on the go, and has increased importance of connecting to customers who are nearby, and ready to buy.       2.    Customers Expec…

Reputation Management: Why “Caring What Others Think” Actually Matters

Your mom, your junior high teachers, and thousands of quotes on Pinterest have told you to “not care what others think and just be yourself.”  Not letting others opinions get under your skin and letting their comments roll off your back can be very emotionally healthy.  However, when it comes to your company’s reputation on the web, it’s smart to put a little more stock in what people are saying online.
Why Reviews REALLY Matter According to a recent Forbes Article, 88% of consumers trust online reviews as much as a personal recommendation. That means the number of stars your receive and online comments from your clients can make the difference between a potential customer choosing you or one of your competitors.  Positive reviews also play an instrumental role in your SEO (a.k.a. how well people will find your business on Google and other search engines). The number of your reviews and your ratings on those reviews are one of the major factors Google considers in regards to your local …