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Showing posts from August, 2017

PPC Strategies That Lead to Success

Many advertisers have found pay-per-click (PPC) to be one of the more profitable marketing options for producing a higher ROI for their business.  When applied correctly, a PPC campaign can reap some impressive marketing rewards.  On the other hand, a mismanaged pay per click account lives far below its earning potential.  
Through our years of managing pay per click for a variety of businesses, we’ve been able to hone in on techniques that work and ones that don’t.  Here are 5 of the many PPC strategies that can contribute to your online marketing success:
Filter out irrelevant clicks through negative keywords Occasionally, when people are searching for keywords your business is targeting, they may not really be looking for your business products or services.  They may be looking for general information, a definition, etc.  By adding negative keywords to your PPC campaign, you can filter out searches that are not actionable or likely to convert.  Some common negative keywords include fr…

How to Get Your Company Mentioned in Top Tier Media Publications

For every business owner, getting positive publicity is a major goal. Getting published in a top tier media source like Forbes, Entrepreneur.com, The Huffington Post, and The New York Times can transform a small business overnight because of the instant credibility it conveys and the SEO boost it delivers to your website.  However, when it comes to pitching to elite publications, there are a lot of questions. Here we answer some of the top questions regarding getting mentions in top tier publications.
Who? Who should I pitch to? Everyone.  Your dream journalist or blogger may not accept your pitch for months or even years.  Getting in contact with several different publishers allows you to get lots of exposure in the meantime.  Also, don’t feel like your options are top tier publications or nothing.  Smaller media companies can still provide great publicity and help build your credibility while you are trying to catch the big fish in the media pond. The right person on the team.  Although …