You’ve heard of SEO, you may have even tried your hand at it. You can see that it works for other businesses, but is it the right investment for you? Search Engine Optimization is used by millions of businesses worldwide, from major retailers like Walmart, Coca Cola, and Amazon to small local businesses and mom & pop shops.
Large or small these organizations have realized that in order to compete in today’s digital age they need to invest in SEO. With billions of searches performed every day and ranking for the keywords relative to your business can lead to exponential growth.
If you’re still on the fence about SEO here are 5 reasons you should be investing now:
- Search is Growing
As the rise of smartphones and mobile technology has increased convenient access to the internet from anywhere. This has allowed people to search for products, goods, and services on the go, and has increased importance of connecting to customers who are nearby, and ready to buy.
2. Customers Expect to find you Online
The growth of search has also affected the expectations people have when they are looking for a business. If you haven’t spent any time on SEO, or if you don’t have a website your business may be invisible on the internet. With phonebooks losing popularity more and more customers are turning instead to the internet to find the goods and services they need.
3. Long Term Web Traffic
Once your website has improved its search rankings it will continue to receive residual traffic that is targeted to bring qualified leads who are actively searching for your products.
4. Good Return on Investment
SEO has one of the best long term returns on investment. If you are looking for lasting and sustainable results SEO can deliver.
5. Your Competitors are Already Doing it
Unless you’ve been living under a rock for the past few years you probably have seen your competitors popping up in Google and elsewhere online. If you want to establish a successful online presence than SEO is right for you. Your competitors are sure to be stealing potential customers for every day you wait.