“When in doubt about the direction your company is going, advertise. If you want success, make sure you are promoting your business.” These are words you might hear from any marketing professor. It's wise advice, but how do you go about implementing an effective marketing campaign? Do you hire an in-house team of marketers or request services from an independent contractor or go all in with a bonafide marketing agency? Let’s talk about the pros and cons of each one. In-House Marketing Pros: Hiring an in-house marketing team can be very useful, especially if your company is a large business over 150 employees. If you can afford to have an onsite marketing team, they can be 100 % dedicated to your business. They know the company’s culture, products and SOP’s. Cons: Having an in-house marketing team is an expensive investment. Hiring and training take money and time. Also, your company will need to take care of benefit packages, payroll taxes, and other HR/employee issues