Skip to main content

Five Reasons Your Small Business Should Outsource Your SEO and Online Marketing

Your company deserves its best chance to thrive online. Whether you’re considering outsourcing your online marketing or taking the DIY route, the goal is always the same: seeing company growth from improving your online reach and search engine ranking. Here are five reasons why outsourcing could be the right step to promote your business's growth:
  1. Saving money. This might sound crazy at first, but doing your SEO and online marketing in-house means either hiring an SEO specialist to work on-site or taking it all on personally. An on-location specialist can run you thousands of dollars each month; outsourcing is typically a fraction of that. “Well, then, I’ll do it myself! That’s free, right?” That can be true, but that all depends on how much an hour of your work is worth. When you run your own business, your time is money, and an hour spent on one task is an hour lost towards another.
  2. It’s more efficient. Unless you have the time, resources and SEO experience to do it personally, you'll likely be robbing your company of its greatest opportunity to thrive online.  
  3. It’s less work for you. This is incredibly valuable. While multitasking is regarded as a skill, more often than not it leads to tasks not getting the time given to them that is required for maximum effectiveness.
  4. Increased ROI. Outsourcing to a dedicated team will undoubtedly increase your online reach, maximizing your opportunity for new business leads.  On the flip side, doing your own SEO or hiring someone relatively inexperienced to do it can do more damage than good to your online presence, rankings on Google, traffic to their site, and leads generated online.  If errors are made while you are doing your SEO, it can result in Google penalties.
  5. It’s less stressful. When you outsource your online marketing, you save yourself the trouble of SEO duties, content writing, and other time-consuming factors, while still being able to work closely with the team to make sure your business is represented online in the exact way you’d like.

Comments

Popular posts from this blog

Top 3 Things You Should Understand About Social Media Marketing

When it comes to online marketing, “social media” tends to be a big buzzword.  Social media is a big part of our personal lives--worldwide there are 1.71 billion active daily users on Facebook alone (Facebook Newsroom).  The vast majority of people are pretty savvy when it comes to navigating an individual social media profile. However, when it comes to social media marketing for a company, many local business owners don’t know exactly where to start or how to get the results they seek.  
At Amplify Online, our team has a collective 25+ years of social media marketing, and through that experience, we’ve learned what works and what doesn't.  We constantly stay on top of new developments in social marketing to make sure we produce the best results for our clients.
During our time in the field, we’ve seen all kinds of perspectives from business owners regarding social media.  Recently, we polled our social media team and got their opinion on some things they wished companies understood…

Five Reasons to Invest in Local SEO in 2017

You’ve heard of SEO, you may have even tried your hand at it. You can see that it works for other businesses, but is it the right investment for you? Search Engine Optimization is used by millions of businesses worldwide, from major retailers like Walmart, Coca Cola, and Amazon to small local businesses and mom & pop shops. Large or small these organizations have realized that in order to compete in today’s digital age they need to invest in SEO. With billions of searches performed every day and ranking for the keywords relative to your business can lead to exponential growth. If you’re still on the fence about SEO here are 5 reasons you should be investing now: Search is Growing As the rise of smartphones and mobile technology has increased convenient access to  the internet from anywhere. This has allowed people to search for products, goods, and services on the go, and has increased importance of connecting to customers who are nearby, and ready to buy.       2.    Customers Expec…