Skip to main content

PPC Strategies That Lead to Success

Many advertisers have found pay-per-click (PPC) to be one of the more profitable marketing options for producing a higher ROI for their business.  When applied correctly, a PPC campaign can reap some impressive marketing rewards.  On the other hand, a mismanaged pay per click account lives far below its earning potential.  

Through our years of managing pay per click for a variety of businesses, we’ve been able to hone in on techniques that work and ones that don’t.  Here are 5 of the many PPC strategies that can contribute to your online marketing success:

Filter out irrelevant clicks through negative keywords
Occasionally, when people are searching for keywords your business is targeting, they may not really be looking for your business products or services.  They may be looking for general information, a definition, etc.  By adding negative keywords to your PPC campaign, you can filter out searches that are not actionable or likely to convert.  Some common negative keywords include free, jobs, info, and classes.

Perform A/B Testing Against Conversions, Ad Copy, Spend, Positioning, Clicks
“What strategies work?”  seems to be a common question among first time PPC users.  Sometimes the only sure fire way is to just try out multiple options to see what works best.   A/B testing is one of the best ways to find the actionable keywords that convert into sales and eliminate non-performing keywords.  You can test different landing pages, bids, and ad copy.  With that in mind, though, you should also remember to not test too many items at once, or it will become difficult to distinguish what changes were successful.

Inspect landing page and optimize associated CPC campaign
Your landing page is the key to a successful CPC campaign as it will determine whether a user converts or bounces from the site. If you’re spending $500 per month on CPC and only 1-2% is converting to sales or leads, you’re throwing away money on 98% of clicks.By investing in your landing page presentation you can increase your conversions by 10-20% making your budget over 1000 times more effective, plus this will improve your quality score as well.

Use a variety of ad extensions
Looking to get consumers to call or get directions to your location?  Ad extensions are an excellent way for consumers to engage with you directly.  In addition, ads that use extensions appropriately will also see increases in their quality score.  Added bonus!!

Bid manually when appropriate
While the temptation to use automatic bidding can be tempting due to the time that is saved, manual bidding ensures that your budget isn’t being wasted on overly expensive clicks caused by bidding by ad position or other factors. Once you have determined your optimum manual bids, automated bidding can be set up to increase or decrease your bid based on the user’s device, search query, or even time of day.


Popular posts from this blog

Five Reasons Your Small Business Should Outsource Your SEO and Online Marketing

Your company deserves its best chance to thrive online. Whether you’re considering outsourcing your online marketing or taking the DIY route, the goal is always the same: seeing company growth from improving your online reach and search engine ranking. Here are five reasons why outsourcing could be the right step to promote your business's growth: Saving money. This might sound crazy at first, but doing your SEO and online marketing in-house means either hiring an SEO specialist to work on-site or taking it all on personally. An on-location specialist can run you thousands of dollars each month; outsourcing is typically a fraction of that. “Well, then, I’ll do it myself! That’s free, right?” That can be true, but that all depends on how much an hour of your work is worth. When you run your own business, your time is money, and an hour spent on one task is an hour lost towards another. It’s more efficient. Unless you have the time, resources and SEO experience to do it personally, yo…

Five Reasons to Invest in Local SEO in 2017

You’ve heard of SEO, you may have even tried your hand at it. You can see that it works for other businesses, but is it the right investment for you? Search Engine Optimization is used by millions of businesses worldwide, from major retailers like Walmart, Coca Cola, and Amazon to small local businesses and mom & pop shops. Large or small these organizations have realized that in order to compete in today’s digital age they need to invest in SEO. With billions of searches performed every day and ranking for the keywords relative to your business can lead to exponential growth. If you’re still on the fence about SEO here are 5 reasons you should be investing now: Search is Growing As the rise of smartphones and mobile technology has increased convenient access to  the internet from anywhere. This has allowed people to search for products, goods, and services on the go, and has increased importance of connecting to customers who are nearby, and ready to buy.       2.    Customers Expec…

Top 3 Things You Should Understand About Social Media Marketing

When it comes to online marketing, “social media” tends to be a big buzzword.  Social media is a big part of our personal lives--worldwide there are 1.71 billion active daily users on Facebook alone (Facebook Newsroom).  The vast majority of people are pretty savvy when it comes to navigating an individual social media profile. However, when it comes to social media marketing for a company, many local business owners don’t know exactly where to start or how to get the results they seek.  
At Amplify Online, our team has a collective 25+ years of social media marketing, and through that experience, we’ve learned what works and what doesn't.  We constantly stay on top of new developments in social marketing to make sure we produce the best results for our clients.
During our time in the field, we’ve seen all kinds of perspectives from business owners regarding social media.  Recently, we polled our social media team and got their opinion on some things they wished companies understood…