Skip to main content

How to Get Your Company Mentioned in Top Tier Media Publications

For every business owner, getting positive publicity is a major goal. Getting published in a top tier media source like Forbes, Entrepreneur.com, The Huffington Post, and The New York Times can transform a small business overnight because of the instant credibility it conveys and the SEO boost it delivers to your website.  However, when it comes to pitching to elite publications, there are a lot of questions.
Here we answer some of the top questions regarding getting mentions in top tier publications.
Who?
Who should I pitch to?
  • Everyone.  Your dream journalist or blogger may not accept your pitch for months or even years.  Getting in contact with several different publishers allows you to get lots of exposure in the meantime.  Also, don’t feel like your options are top tier publications or nothing.  Smaller media companies can still provide great publicity and help build your credibility while you are trying to catch the big fish in the media pond.
  • The right person on the team.  Although you should pitch to a variety of publications, you need to specifically send your pitch to the right person in the department.  This sometimes involves doing a little bit of research on their website and LinkedIn.
What?
What should I write about?
  • A topic that ties your company to current trends in your industry is always a good option. When it comes to media, timing is everything.  So, pitching the right topic at the right time can be your key to success.
  • Something you can share your expertise on.  As a subject matter expert in your industry, you probably know the questions and concerns in the industry and can share your wisdom in response.
  • What your readers are interested in.  Unsure what those topics are?  Check out some LinkedIn groups, Facebook groups, and Reddit posts to see what your target audience is talking about.
  • A topic that hasn’t been covered from every angle.  Nobody wants to read a “been there, done that” topic.
  • Lists.  Publishers love lists because audiences love lists.
When?
When am I going to see success in a top tier publication?
  • In some cases, later rather than sooner.  Media placements often take months of building relationships, pitching, re-pitching, and follow up.  But when you get that placement, the positive publicity is definitely worth the wait.
Amplify Online not only specializes in the “who,” “what,” and “when” of content marketing, but we also are experts in the “how.”  If you want to outsource your content marketing and be guaranteed top tier media placements of your company name and domain/URL, give us a call today.

Comments

Post a Comment

Popular posts from this blog

Five Reasons Your Small Business Should Outsource Your SEO and Online Marketing

Your company deserves its best chance to thrive online. Whether you’re considering outsourcing your online marketing or taking the DIY route, the goal is always the same: seeing company growth from improving your online reach and search engine ranking. Here are five reasons why outsourcing could be the right step to promote your business's growth: Saving money. This might sound crazy at first, but doing your SEO and online marketing in-house means either hiring an SEO specialist to work on-site or taking it all on personally. An on-location specialist can run you thousands of dollars each month; outsourcing is typically a fraction of that. “Well, then, I’ll do it myself! That’s free, right?” That can be true, but that all depends on how much an hour of your work is worth. When you run your own business, your time is money, and an hour spent on one task is an hour lost towards another. It’s more efficient. Unless you have the time, resources and SEO experience to do it pers
7 comments
Read more

What kind of online marketing is right for you?

“When in doubt about the direction your company is going, advertise. If you want success, make sure you are promoting your business.”   These are words you might hear from any marketing professor. It's wise advice, but how do you go about implementing an effective marketing campaign? Do you hire an in-house team of marketers or request services from an independent contractor or go all in with a bonafide marketing agency? Let’s talk about the pros and cons of each one. In-House Marketing Pros: Hiring an in-house marketing team can be very useful, especially if your company is a large business over 150 employees. If you can afford to have an onsite marketing team, they can be 100 % dedicated to your business. They know the company’s culture, products and SOP’s. Cons: Having an in-house marketing team is an expensive investment. Hiring and training take money and time. Also, your company will need to take care of benefit packages, payroll taxes, and other HR/employee issues
Post a Comment
Read more

Your business can't ignore mobile devices.

It seems like everyone is focusing their attention on their mobile devices.  For better or worse according to pewresearch.org,  roughly three-quarters of Americans or 77% now own a smartphone.  77% is too big of a percentage to ignore. The truth is that Americans are using their cell phones more and more over their desktops to look at websites and do their shopping.  If your business wants to stay competitive, you can’t ignore the mobile revolution anymore. Is your website designed for mobile? If your website is not adaptable for mobile, now is the time to make that change. The first thing to realize when adjusting your site for the mobile platform is to understand that tablets and smartphones have limitations. The 1st limitation Mobile screen size is the first limitation that you will need to adapt your website. Mobile screens are a lot smaller. This means that the real estate you have to display your message and promote your products needs to adjust the screen size changes
Post a Comment
Read more