Skip to main content

How to Get Your Company Mentioned in Top Tier Media Publications

For every business owner, getting positive publicity is a major goal. Getting published in a top tier media source like Forbes, Entrepreneur.com, The Huffington Post, and The New York Times can transform a small business overnight because of the instant credibility it conveys and the SEO boost it delivers to your website.  However, when it comes to pitching to elite publications, there are a lot of questions.
Here we answer some of the top questions regarding getting mentions in top tier publications.

Who?
Who should I pitch to?
  • Everyone.  Your dream journalist or blogger may not accept your pitch for months or even years.  Getting in contact with several different publishers allows you to get lots of exposure in the meantime.  Also, don’t feel like your options are top tier publications or nothing.  Smaller media companies can still provide great publicity and help build your credibility while you are trying to catch the big fish in the media pond.
  • The right person on the team.  Although you should pitch to a variety of publications, you need to specifically send your pitch to the right person in the department.  This sometimes involves doing a little bit of research on their website and LinkedIn.
What?
What should I write about?
  • A topic that ties your company to current trends in your industry is always a good option. When it comes to media, timing is everything.  So, pitching the right topic at the right time can be your key to success.
  • Something you can share your expertise on.  As a subject matter expert in your industry, you probably know the questions and concerns in the industry and can share your wisdom in response.
  • What your readers are interested in.  Unsure what those topics are?  Check out some LinkedIn groups, Facebook groups, and Reddit posts to see what your target audience is talking about.
  • A topic that hasn’t been covered from every angle.  Nobody wants to read a “been there, done that” topic.
  • Lists.  Publishers love lists because audiences love lists.
When?
When am I going to see success in a top tier publication?
  • In some cases, later rather than sooner.  Media placements often take months of building relationships, pitching, re-pitching, and follow up.  But when you get that placement, the positive publicity is definitely worth the wait.

Amplify Online not only specializes in the “who,” “what,” and “when” of content marketing, but we also are experts in the “how.”  If you want to outsource your content marketing and be guaranteed top tier media placements of your company name and domain/URL, give us a call today.

Comments

Popular posts from this blog

Five tips to make social media work for your business.

1.  Understand your brand. It doesn't matter which way you go if you don't care where you end up.  Before you start making social media posts, make sure you understand your brand, and where you want your social media posts to take your business. Make a plan about the content you plan on posting, how often you plan on posting and if you are going to be actively creating content or outsourcing it to a company that specializes in social media posts and marketing. 2. Keep your sales pitches to a minimum. Your social media should be engaging to your followers. Your posts should invite your followers to your site from time to time, so your websites can make the sale pitches.  Your posts should funnel traffic to your website.   3. Quality photos and videos are a must. We live in a digital world, and you need to grab people's attention with images and videos to have a successful social media campaign. Wow, your followers with quality videos and photos. 4. Have a soc

Marketing, are you doing it?

The number one mistake small businesses make is cutting costs by eliminating their marketing funds. A business owner cutting their marketing budget is like a farmer who stops watering their plants to save money on their water bills. If your business is struggling the reason may be because you have been neglecting your marketing. Start off small but smart. Small companies should start with lean marketing. Make sure you are doing the things that are free and pick inexpensive marketing options that can be tracked or measured to see if they are successful activities. If you find a marketing venue that works make sure you repeat what works for you. Set aside a marketing budget that you can draw from to make your marketing more professional and reach more people. Marketing pays off in the long run, and you may not see a return right away. Remember that marketing is like farming, you need to plant the seeds and wait and nurture it until you can bring in the harvest.  It takes patience a

Five Reasons Your Small Business Should Outsource Your SEO and Online Marketing

Your company deserves its best chance to thrive online. Whether you’re considering outsourcing your online marketing or taking the DIY route, the goal is always the same: seeing company growth from improving your online reach and search engine ranking. Here are five reasons why outsourcing could be the right step to promote your business's growth: Saving money. This might sound crazy at first, but doing your SEO and online marketing in-house means either hiring an SEO specialist to work on-site or taking it all on personally. An on-location specialist can run you thousands of dollars each month; outsourcing is typically a fraction of that. “Well, then, I’ll do it myself! That’s free, right?” That can be true, but that all depends on how much an hour of your work is worth. When you run your own business, your time is money, and an hour spent on one task is an hour lost towards another. It’s more efficient. Unless you have the time, resources and SEO experience to do it pers