When it comes to online marketing, “social media” tends to be a big buzzword. Social media is a big part of our personal lives--worldwide there are 1.71 billion active daily users on Facebook alone (Facebook Newsroom). The vast majority of people are pretty savvy when it comes to navigating an individual social media profile. However, when it comes to social media marketing for a company, many local business owners don’t know exactly where to start or how to get the results they seek.
At Amplify Online, our team has a collective 25+ years of social media marketing, and through that experience, we’ve learned what works and what doesn't. We constantly stay on top of new developments in social marketing to make sure we produce the best results for our clients.
During our time in the field, we’ve seen all kinds of perspectives from business owners regarding social media. Recently, we polled our social media team and got their opinion on some things they wished companies understood about social media marketing:
Posting to your business profile isn’t going to get you instant leads: Sometimes when clients visit with us about social media, they come with the expectation that Facebook or Twitter posts will cause clients to flock to their storefront in droves within the week. We then have to explain that this isn’t what social media is designed to do. If a company is looking to get leads overnight, Pay per Click ads are often a better strategy. This isn’t to say that social media won’t grow your business. Your social profiles actually are incredibly powerful tools to strengthen your company, but it takes time.
Your business profile can help clients connect with you on a personal level: One of the main purposes of social media is to establish the brand and personality of your business. Steve Forbes once said, “Your brand is the single most important investment you can make in your business.” When you neglect social media, you are overlooking a golden opportunity to not only establish your brand but also to convey it to the world. By concretely establishing your brand on social media, you are building trust among existing clients and planting the seed of interest among potential clients. Branding on social media is what helps people remember you and can ultimately account for their decision to choose your product or service over another.
Engaging content is key: Once you decide to start social media marketing, it is important that your strategy caters to your audience. That means your posts need to be engaging. Oftentimes, posts that are generic, repetitive, or gimmicky are overlooked. On the other hand, posts that have variety, are humorous, contain media, share fun facts, educate users relative to their needs and to your services/products, and have a unique voice tend to get more likes, shares, and comments. So steer away from the mundane and make your posts something that will catch someone’s eye as they scroll through their feed.
These are just the basics - for more info and for help determining which Social Media Marketing strategy will best get your company an ROI, please visit https://amplifyonline.com/