Skip to main content

Top 3 Things You Should Understand About Social Media Marketing

When it comes to online marketing, “social media” tends to be a big buzzword.  Social media is a big part of our personal lives--worldwide there are 1.71 billion active daily users on Facebook alone (Facebook Newsroom).  The vast majority of people are pretty savvy when it comes to navigating an individual social media profile. However, when it comes to social media marketing for a company, many local business owners don’t know exactly where to start or how to get the results they seek.  

At Amplify Online, our team has a collective 25+ years of social media marketing, and through that experience, we’ve learned what works and what doesn't.  We constantly stay on top of new developments in social marketing to make sure we produce the best results for our clients.

During our time in the field, we’ve seen all kinds of perspectives from business owners regarding social media.  Recently, we polled our social media team and got their opinion on some things they wished companies understood about social media marketing:

Posting to your business profile isn’t going to get you instant leads: Sometimes when clients visit with us about social media, they come with the expectation that Facebook or Twitter posts will cause clients to flock to their storefront in droves within the week.  We then have to explain that this isn’t what social media is designed to do.  If a company is looking to get leads overnight, Pay per Click ads are often a better strategy.  This isn’t to say that social media won’t grow your business.  Your social profiles actually are incredibly powerful tools to strengthen your company, but it takes time.

Your business profile can help clients connect with you on a personal level: One of the main purposes of social media is to establish the brand and personality of your business.  Steve Forbes once said, “Your brand is the single most important investment you can make in your business.”  When you neglect social media, you are overlooking a golden opportunity to not only establish your brand but also to convey it to the world.  By concretely establishing your brand on social media, you are building trust among existing clients and planting the seed of interest among potential clients.  Branding on social media is what helps people remember you and can ultimately account for their decision to choose your product or service over another.

Engaging content is key: Once you decide to start social media marketing, it is important that your strategy caters to your audience.  That means your posts need to be engaging. Oftentimes, posts that are generic, repetitive, or gimmicky are overlooked.  On the other hand, posts that have variety, are humorous, contain media, share fun facts, educate users relative to their needs and to your services/products, and have a unique voice tend to get more likes, shares, and comments.  So steer away from the mundane and make your posts something that will catch someone’s eye as they scroll through their feed.

These are just the basics - for more info and for help determining which Social Media Marketing strategy will best get your company an ROI, please visit


Popular posts from this blog

Five Reasons Your Small Business Should Outsource Your SEO and Online Marketing

Your company deserves its best chance to thrive online. Whether you’re considering outsourcing your online marketing or taking the DIY route, the goal is always the same: seeing company growth from improving your online reach and search engine ranking. Here are five reasons why outsourcing could be the right step to promote your business's growth: Saving money. This might sound crazy at first, but doing your SEO and online marketing in-house means either hiring an SEO specialist to work on-site or taking it all on personally. An on-location specialist can run you thousands of dollars each month; outsourcing is typically a fraction of that. “Well, then, I’ll do it myself! That’s free, right?” That can be true, but that all depends on how much an hour of your work is worth. When you run your own business, your time is money, and an hour spent on one task is an hour lost towards another. It’s more efficient. Unless you have the time, resources and SEO experience to do it personally, yo…

Is your site’s current look hurting your business?

Everyone knows that an online presence is crucial to succeed in the business world.  However, not all sites are created equal.  Here are four reasons why updating your current site to a new, mobile-friendly version is a smart business move:

Your Website is the “First Stop” For Product and Service Research
When people hear about your business on the radio, on television, on social media, or by word of mouth, the first place they go to learn more is your website.  According to GE Capital Retail Bank’s major purchase shopper study, 81% percent of consumers go online before making a significant purchase, and the majority of these take a look at your website before deciding whether to do business with you.

First Impressions Matter, Especially Online
Studies performed by the Missouri University of Science and Technology have shown that it takes less than 0.2 seconds for an individual to get an initial impression of a website.  That means if your website looks like a throwback to the early 2000…

How to Get Your Company Mentioned in Top Tier Media Publications

For every business owner, getting positive publicity is a major goal. Getting published in a top tier media source like Forbes,, The Huffington Post, and The New York Times can transform a small business overnight because of the instant credibility it conveys and the SEO boost it delivers to your website.  However, when it comes to pitching to elite publications, there are a lot of questions. Here we answer some of the top questions regarding getting mentions in top tier publications.
Who? Who should I pitch to? Everyone.  Your dream journalist or blogger may not accept your pitch for months or even years.  Getting in contact with several different publishers allows you to get lots of exposure in the meantime.  Also, don’t feel like your options are top tier publications or nothing.  Smaller media companies can still provide great publicity and help build your credibility while you are trying to catch the big fish in the media pond. The right person on the team.  Although …