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Is your site’s current look hurting your business?

Everyone knows that an online presence is crucial to succeed in the business world.  However, not all sites are created equal.  Here are four reasons why updating your current site to a new, mobile-friendly version is a smart business move:

Your Website is the “First Stop” For Product and Service Research
When people hear about your business on the radio, on television, on social media, or by word of mouth, the first place they go to learn more is your website.  According to GE Capital Retail Bank’s major purchase shopper study, 81% percent of consumers go online before making a significant purchase, and the majority of these take a look at your website before deciding whether to do business with you.

First Impressions Matter, Especially Online
Studies performed by the Missouri University of Science and Technology have shown that it takes less than 0.2 seconds for an individual to get an initial impression of a website.  That means if your website looks like a throwback to the early 2000s or is difficult to use, potential clients will leave your website just as fast.  On the flip side, if your website is visually engaging, a contemporary design, has calls to action, and is easy to navigate, users are more likely to interact with your site.

More and More People Are Looking for Businesses on their Phone
With every passing year, more and more people are using their mobile devices as their primary source of Internet use. Research performed by comScore has found that 70% of American’s total time online is spent on a mobile device.  There is also a large demographic that has a cell phone as their only form of Internet access.  With that being said, a site that isn’t mobile-friendly is often disregarded in seconds by cell phone and tablet users.

Mobile friendly websites benefit your SEO
In the last 5 or so years, Google has been tweaking their search engine algorithm to reward sites that make the online experience easier for end users.  One of the major factors that Google considers user AND search engine friendly is mobile friendliness.  So, as a rule of thumb, sites that are mobile friendly tend to do better in online rankings than those that don’t.  Consider it an added perk for taking measures to help your potential customers.

Is it Time to Get an Updated Website?
If your website isn’t converting visitors into leads and customers at the rate you desire, it may be time to invest in a new website.  Call the experts at AmplifyOnline.com today for a free consultation.


Sources:
GE Capital Retail Bank
Missouri University of Science and Technology.
comScore

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