Amplify Online Blog

You’ve heard of SEO, you may have even tried your hand at it. You can see that it works for other businesses, but is it the right investment for you? Search Engine Optimization is used by millions of businesses worldwide, from major retailers like Walmart, Coca Cola, and Amazon to small local businesses and mom & pop shops. Large or small these organizations have realized that in order to compete in today’s digital age they need to invest in SEO. With billions of searches performed every day and ranking for the keywords relative to your business can lead to exponential growth. If you’re still on the fence about SEO here are 5 reasons you should be investing now: Search is Growing As the rise of smartphones and mobile technology has increased convenient access to  the internet from anywhere. This has allowed people to search for products, goods, and services on the go, and has increased importance of connecting to customers who are nearby, and ready to buy.  ...

Everyone knows that an online presence is crucial to succeed in the business world.  However, not all sites are created equal.  Here are four reasons why updating your current site to a new, mobile-friendly version is a smart business move: Your Website is the “First Stop” For Product and Service Research When people hear about your business on the radio, on television, on social media, or by word of mouth, the first place they go to learn more is your website.  According to GE Capital Retail Bank’s major purchase shopper study, 81% percent of consumers go online before making a significant purchase, and the majority of these take a look at your website before deciding whether to do business with you. First Impressions Matter, Especially Online Studies performed by the Missouri University of Science and Technology have shown that it takes less than 0.2 seconds for an individual to get an initial impression of a website.  That means if your website looks like a throwb...