Amplify Online Blog

Your company deserves its best chance to thrive online. Whether you’re considering outsourcing your online marketing or taking the DIY route, the goal is always the same: seeing company growth from improving your online reach and search engine ranking. Here are five reasons why outsourcing could be the right step to promote your business's growth: Saving money. This might sound crazy at first, but doing your SEO and online marketing in-house means either hiring an SEO specialist to work on-site or taking it all on personally. An on-location specialist can run you thousands of dollars each month; outsourcing is typically a fraction of that. “Well, then, I’ll do it myself! That’s free, right?” That can be true, but that all depends on how much an hour of your work is worth. When you run your own business, your time is money, and an hour spent on one task is an hour lost towards another. It’s more efficient. Unless you have the time, resources and SEO experience to do it pers...

If success in business were a recipe, there’d be a lot of ingredients.  In a good cookie recipe, some ingredients are necessary (e.g., flour, sugar, baking soda) and some are nice to have but not crucial (e.g., chocolate chips, frosting, sprinkles).  In a business situation, there are some must-have ingredients in the recipe for success.  One of these success staples is how we think about things and look at situations. American philosopher, Wayne Dyer, once said: “If you change the way you look at things, the things you look at change.”  The way you look at day to day tasks, your brand, your business goals, and your strategies can change the entire course your business takes. Because your thought process is so crucial to business performance, it is often important to take a step back and think about your mindset. The following is a self-evaluation that will help you analyze your business mindset. Personal Mindset Evaluation Read each item below.  Dec...