Amplify Online Blog

Your mom, your junior high teachers, and thousands of quotes on Pinterest have told you to “not care what others think and just be yourself.”  Not letting others opinions get under your skin and letting their comments roll off your back can be very emotionally healthy.  However, when it comes to your company’s reputation on the web, it’s smart to put a little more stock in what people are saying online. Why Reviews REALLY Matter According to a recent Forbes Article, 88% of consumers trust online reviews as much as a personal recommendation. That means the number of stars your receive and online comments from your clients can make the difference between a potential customer choosing you or one of your competitors.  Positive reviews also play an instrumental role in your SEO (a.k.a. how well people will find your business on Google and other search engines). The number of your reviews and your ratings on those reviews are one of the major factors Google considers in ...

When it comes to online marketing, “social media” tends to be a big buzzword.  Social media is a big part of our personal lives--worldwide there are 1.71 billion active daily users on Facebook alone (Facebook Newsroom).  The vast majority of people are pretty savvy when it comes to navigating an individual social media profile. However, when it comes to social media marketing for a company, many local business owners don’t know exactly where to start or how to get the results they seek.   At Amplify Online, our team has a collective 25+ years of social media marketing, and through that experience, we’ve learned what works and what doesn't.  We constantly stay on top of new developments in social marketing to make sure we produce the best results for our clients. During our time in the field, we’ve seen all kinds of perspectives from business owners regarding social media.  Recently, we polled our social media team and got their opinion on some things they...